| Blueprint for Success
A comprehensive marketing strategy can mean the difference between a good Show, and a great Show! To maximize your market experience, consider developing public relations and advertising campaigns to promote your company, product lines and trade show participation. In the months leading up to the Show, generate editorial coverage for your company, your new product introductions and your show participation-by sending press kits to editors of key trade publications. During the Show, also be sure to submit 5 - 10 press kits to the Show Office on-site.
For tips on assembling a press kit, visit: “The Guide to Trade Show Public Relations” at http://www.glmshows.com/press/guidetopr.htm For a list of relevant publications and editorial contacts, visit: www.nygiftcashandcarry.com/promo/publications.htm.
Advertising your presence at the Show can be achieved in several ways-via traditional print ads in key trade publications, and on the Show’s web site with banner ads or an enhanced web listing. See enclosed forms for more information.
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