Welcome to the 11
th semi-annual New York Gift Cash & Carry Show! We are excited that you have decided to join us in New York this Fall.
Pre-Show promotion is the key to any successful trade show. With this in mind, we have enclosed this
promotional guide. This kit contains a number of FREE opportunities for you to promote your company to the buyers at the New York Gift Cash & Carry Show.
Pre-Show promotion is extremely important in today’s market, and with these valuable resources, you can make a difference. This is why we urge your participation in these promotions. Do not exhibit by hope! Pre-promote and get a head start on your competitors. We believe in promotion, simply because it works! The more you advertise your company’s participation, the greater the opportunity for a profitable Show!
If you should misplace this guide, it will be posted on our website. You can access these forms online at
www.nygiftcashandcarry.com. Just go to the “exhibitor information” tab and you will see the promotional
guide. A new feature of the website is the opportunity to advertise directly on the show’s website. All of this information is detailed inside this kit. It’s never too late to promote your presence at the show. Call us if you have questions about deadlines.
A full listing of the show team can be found on the back page of this guide. We are here to help you have a successful show!
Best Regards,
Randi Mohr
Sales Manager (914) 421-3393
randi_mohr@glmshows.com
P.S. If you are new to exhibiting, be sure to check out our “New Exhibitor’s Guide” located on the show’s website. Visit
www.nygiftcashandcarry.com to review the guide.
Show Specials
Do you want to draw more traffic to your booth? Offer a show special to the buyers at the New York Gift Cash & Carry Show. You will receive a show
special logo on your booth sign. See enclosed form for directions.
Due October 17, 2008..
New Products
WOW a new product! If you have a new product to show at the New York Gift Cash & Carry Show, fill out your information on the show’s website by
October 17, 2008. Your booth sign will also receive a new product logo.
Internet Advertising
Place an ad on the Show’s website! See enclosed form.
Press Releases
View the website for a complete list of trade publications you should send press releases to in order to promote awareness about your company and product lines.
Who do you want to see?
Fill out the enclosed form indicating which valuable retailers you exactly want to see. These are buyers not currently attending. We will personally invite them to the show on your behalf. Due October 1, 2008.
Booth Display
A well put together booth display only accents the quality of the product you are selling. We encourage all exhibitors to take time to put together a nice booth display. We offer a free display tips booklet. To access a copy, visit our website at
www.glmshows.com/press/display.htm or call us.
We will be happy to send a copy to you.
